
J.P. Morgan said it famously about yachts, that if you had to ask how much one costs, then you couldn't afford one.
This is pretty much the case with a Bentley; unlike most cars on the internet, which feature 'build your own' software, as you construct a Bentley you'll be hard-pressed to find a price tag. If you're really curious, a used 2004 'B' cheapie goes for around $135,000.
Funny car, the Bentley. Bought by Volkswagen (that's right!) in the late 90s and resurrected to its former glory by swarms of Teutonic race fanatics who actually won LeMans 2003, the Bentley easily outsells the BMW Rolls Royce (which is doing OK). Rolls has continued its lock on the 'Heads of State' market, but Bentley has discovered a super-rich niche who want a bit more power and pizazz -- hip-hop superstars prefer the 'B' -- for 'bling?'
With Bentley, you may be paying for power and sheer luxury, both of which it has in abundance. What else is there? Gadgets, my friend, little geegaws that make a driver's heart flutter. I found out that two of my absolute favorites are NOT available on a Bentley.
Adaptive cruise control, in which mode the car will automatically brake and accelerate based on proximity to traffic, isn't available until 2009. Benz, Audi, even Cadillac all have had the option for a few years.
Then there's my favorite, a little yellow light in the driver's side mirror that blinks when a vehicle is occupying the blind spot. Not available, and no plans to get it. I guess the feeling is, 'that's what you hire a chauffeur for.'
If you've got the megabucks necessary to sidestep J.P. Morgan, what car should you buy? I hate to admit it, but the Bentleys are zeroing in on that fantasy.



